Promo Idea
/ art direction

Sometimes is more difficult to describe what we do than to just do it.
In Promo Idea’s case the real adventure was to try to tell the incredible quality and number of services their business provide for the most renewed fashion brands in Italy and abroad.
Once we built the storytelling and the brand visual identity, we focused on a perfectly styled imaginary of case studies, carefully built and selected, to emphasize the diversity and constant attention to details that makes them different to their competitors.

Identity & Tools

IDENTITY / 2021

Styling & MFD

Styling & MFD

Packaging Prémiere

SPACE &STYLING / Since 2019

A timeless fair booth setup based on reusable custom metal shelves: a minimal but conscious way to display new project with the minimum waste.

CONSULTANCY AND DESIGN DIRECTION:

Valentina Folli