for Moleskine
Since over 10+ years, Margherita Paleari is offering design consultancy and project development for Moleskine. Total restyling of visual identity and information architecture of key collections such as Planners and Diaries, Pro Collection, City Notebooks and of new collections such as Blend, Contrast and Moleskine Plus; development of new typology of notebooks, such as the Bullet Notebook and the undated planner Project Pro Planner, development of over 20 Limited Edition projects, ranging from Star Wars, to Peanuts, Frida Kahlo, The Beatles, Keith Haring, Le Petit Prince, Alice in Wonderland, Pinocchio and more. Design consultancy for B2B projects and market-specific capsule collections.
Product Visual Identities
Understanding market needs and trends, consumer behaviours and aiming at giving them a smooth experience when approaching the products, every detail is designed to untangle complexity and deliver both brand and product values.
Limited Editions Projects
Understanding values and heritage of the licensing brand, researching on target expectations and culture, especially of passionate fans, each limited edition collection is curated in all details, from the choice of cover material to the visual design of each component: cover paperbands, end papers, to the design of custom add-on, such as cards or sticker sets.
New Products and Collections
Researching on niche trends and benchmarking competitors, exploring consumer needs and experience, prototyping and user testing, every new notebook collections is designed and curated in every aspect to stand out for quality, matching the brand positioning strategy.
Beyond Paper
Facing the same challenge to express brand values and to celebrate brand heritage throughout each project, Margherita Paleari developed also the Coloured Pencil Set and the Drawing Pencil Set, designing the product shaping and visuals. A similar experience with the idea of the Moleskine Go Shopper, a writable bag to be used everyday and with the idea of Moleskine Clear Cases, including paper templates to get creative on how to decore your smartphone, a strategic take on those categories.
Pencil Sets
Designed to match the notebook aestetics and to stand out within the existing offer of pencils and sets.
Writable Bags
Designed as a blank page for creativity, the paper-based sturdy material allows this to be a customisable and playful object.
Clear Cases
Designed to let creativity flow and to leverage the common behaviour of using the cover as holder of important notes and tickets, showcasing them.
Consultancy and Design Direction: Margherita Paleari
Research and Graphic Design: Giulia Frigerio, Federico Assi